How to Find Business Partners and Strategic Alliances

The business problem

The company wants to build strategic partnerships but does not have a structured process for finding, evaluating and approaching potential partners in relevant industries and markets.

Common symptoms

• Partnerships are formed opportunistically based on personal contacts
• No systematic process exists to identify potential partners in target markets
• The company attends events without a plan for partner discovery
• There is no clear definition of what a good partner looks like
• Partner outreach is generic and does not convert well

Types of services that solve this

• B2B event intelligence for partner discovery at events
• Sales intelligence tools for identifying complementary businesses
• LinkedIn prospecting for partnership outreach
• Market research services for partner landscape mapping
• Partnership management platforms

Practical next steps

1. Define the ideal partner profile including industry, size and complementary capabilities
2. Identify where potential partners gather including events, communities and platforms
3. Use event intelligence to discover partnership opportunities at relevant B2B events
4. Develop a clear partnership value proposition before beginning outreach

Services that help with this goal (2)