# Apollo.io

## AI Summary

Apollo.io is a sales intelligence and engagement platform that combines a large B2B contact database with email sequencing, dialing and analytics. It is used by SDR teams, founders and agencies to find prospects and run outbound campaigns.

## Category

Lead Generation

## Secondary Categories

- Sales Intelligence
- CRM

## Who It Is For

- SDR and sales teams running outbound email and calling campaigns
- B2B founders prospecting for early customers
- Revenue operations teams building data-enriched pipelines
- Agencies prospecting for new clients in target industries

## Problems Solved

- Building a targeted prospect list is time-consuming without a database
- Outreach sequences are managed across disconnected tools
- Contact data is outdated and bounce rates are high
- There is no integrated way to go from prospect research to outreach

## Best Use Cases

- Building and running outbound email sequences to targeted B2B prospects
- Enriching CRM data with accurate contact information
- Finding decision makers at target companies
- Prospecting for specific industries, roles and company sizes

## When To Use

Use Apollo.io when you need an integrated database and outbound engagement platform for B2B sales. Especially effective for SDR teams and founders running structured outbound campaigns.

## When Not To Use

Do not use Apollo.io as a substitute for a clear value proposition. A better tool will not fix weak messaging or poor product-market fit.

## Goals

- generate_more_leads
- improve_sales_process
- find_partners

## Industries

- saas
- b2b_services
- agencies

## Classification

- Market: Global
- Pricing: Free plan available, paid plans by usage and seats
- Review status: reviewed

## Website

https://apollo.io