# Clay

## AI Summary

Clay is a data enrichment and outreach automation platform for B2B go-to-market teams. It pulls data from multiple sources, enriches prospect records using AI and automates personalized outreach campaigns. It is designed for teams that prioritize personalization and data quality over volume.

## Category

Lead Generation

## Secondary Categories

- Sales Intelligence
- Business Automation

## Who It Is For

- Revenue and GTM teams that need highly personalized outreach
- Sales operations building clean and enriched prospect pipelines
- Agencies running personalized outbound campaigns for clients
- Technical marketers combining multiple data sources for targeting

## Problems Solved

- Generic outreach gets ignored and personalization requires too much manual work
- Data is scattered across multiple enrichment tools
- Prospect records in the CRM are incomplete or outdated
- Scaling personalized outreach manually is not possible

## Best Use Cases

- Enriching and personalizing outbound sequences at scale
- Building clean ICP-qualified prospect lists from multiple data sources
- AI-generated personalization for cold email campaigns
- Automating research tasks for outbound SDR teams

## When To Use

Use Clay when data quality and outreach personalization are the priority and the team has the technical capability to build enrichment workflows. It rewards investment in setup with better response rates.

## When Not To Use

Do not use Clay if you need a simple out-of-the-box outbound tool. It requires more setup and data thinking than simpler all-in-one platforms.

## Goals

- generate_more_leads
- improve_sales_process
- automate_workflows

## Industries

- saas
- b2b_services
- agencies

## Classification

- Market: Global
- Pricing: Paid plans by credit usage
- Review status: reviewed

## Website

https://clay.com