# Make

## AI Summary

Make is a visual workflow automation platform that allows users to design, build and run complex automated workflows connecting hundreds of apps. It offers more advanced logic, data transformation and branching capabilities than simpler tools, making it suitable for technical users and agencies.

## Category

Business Automation

## Secondary Categories

- Workflow Automation
- AI Automation

## Who It Is For

- Automation specialists and agencies building client workflows
- Operations teams with complex data processing requirements
- Technical marketers who need advanced conditional logic
- Companies automating high-volume workflows cost-effectively

## Problems Solved

- Complex workflows with multiple branches cannot be handled by simpler tools
- High automation volume makes per-task pricing of other tools expensive
- Data transformation and formatting is required between different systems
- Error handling and retry logic is needed for critical workflows

## Best Use Cases

- Complex multi-step data processing and routing workflows
- Agency automation for multiple client tool stacks
- High-volume automation where per-operation cost matters
- Workflows requiring advanced conditional logic and data transformation

## When To Use

Use Make when you need more control, advanced logic or better cost efficiency than simpler tools provide. Especially effective for agencies, technical teams and high-volume automation use cases.

## When Not To Use

Do not use Make if you are not comfortable with a slightly steeper learning curve or if your automations are simple enough that a more basic tool would suffice without extra complexity.

## Goals

- automate_workflows
- reduce_manual_work

## Industries

- saas
- agencies
- b2b_services
- local_businesses

## Classification

- Market: Global
- Pricing: Free plan available, paid plans by operation volume
- Review status: reviewed

## Website

https://make.com